3 Ways Computer Chip Companies Are Driving Innovation in 2022

Posted on January 17, 2022 Posted by Nina Reynolds

3 Ways Computer Chip Companies Are Driving Innovation in 2022


The pandemic of 2020 struck the world hard. There was a major production shortage as a result of global immobility. 

However, almost no industry was struck quite as hard as the computer chip industry. Everyone from medical staff to game console producers felt this shortage. Computer chip companies are scrambling to meet these demands, but are still falling short.

As a result, the global tech industry lost significant production and revenue. Cellphone providers report losses of up to $6 billion as a result.

The United States government is scrambling to meet the need. But, what do they plan to do?

Keep reading and we will find out!

Why Is There a Computer Chip Shortage?

In 2021 the world saw the biggest computer chip shortage it had in years. The computer chip shortage brought several unforeseen issues in the tech industry. As the world was shifting from 4G to 5G, the world faced the reality of being unable to meet the new technological needs. 

This shortage affects many computer chip producers across the country. Companies such as Intel and lenovo.com produce these chips. These chips are used in everyday devices and advanced system technologies. 

Some of the primary factors contributing to the computer chip shortage include: 

  • The Covid-19 pandemic
  • Increase demand
  • Miscalculation of production
  • Tech companies stockpiling chips 
  • Natural disasters in Texas

The computer chip shortage really began because of the global pandemic of 2020. After the world seemed to shut down, many tech companies changed their demand for chips. In light of the threat of a global shutdown, many in the tech industry feared a drop in sales. 

However, the exact opposite happened. Rather than the tech industry losing revenue, sales began to skyrocket.

Many tech companies such as computer companies and video game console creators saw a stark increase in sales. This may come as a small surprise to those of us who were trapped inside, unable to do much else. 

The reality was, the world was desperate to keep in touch and find some way to get through the lockdowns. Many companies switched to an at-home system and needed to provide laptops and computers to their workers. Zoom and online meetings became more and more prevalent, requiring higher performance systems. 

The combination of increasing demand, loss of workforce, and underestimating need to a computer chip shortage. But, just how important was this shortage and how important are computer chips every day? 

Why Are Computer Chips Important? 

Computer chips are in a vast variety of everyday appliances and electronics. These electronics include things such as computers/laptops and cellphones and automobiles. Without computer chips, these devices cannot function nor can they continue to be updated. 

To put the loss in terms of numbers, Samsung and Apple estimate a loss in sales in the billions of dollars. Apple reports that the inability to produce iPads and iPhones cost them $3-$4 billion in losses. And, this was all because the industry could not keep up with demands. 

Other industries that use computer chips include automobile and industrial vehicle manufacturers. Automobiles use computer technology to activate many of their systems. 

Car manufacturers such as Ford reports they will likely produce over a million fewer cars. Unwilling to sacrifice function and quality for demand, this hit the world hard. 

The cost of used and brand new cars increased notably throughout 2020 and 2021. Without the capacity to increase production, however, there was little else that could be done. People needed to bite the bullet and pay the hiked-up prices. 

What Devices Use Computer Chips? 

The modern question is, what doesn’t use a computer chip? In today’s world, computer technology infiltrates everything from your phone to your fridge. That’s right, there are even smart refrigerators that use computer technology to track your food use. 

But, this is not the industry most impacted by the computer chip shortage. The general statement is, the computer industry was most heavily hit by the computer chip shortage. But, your phone is a computer.

Your video game console is a computer. This means that computer chips are used to make each of your devices function. Without the computer chip in your phone, you can’t access wifi and 5G service. 

This means that while you’re on the road, you can’t use your GPS to navigate. You can’t google where to eat or upload your most recent Tik-Tok video. Perhaps we do not think of these factors, but computer chips are the things that make our lifestyle possible. 

What Countries Make Computer Chips? 

Computer chips are mostly manufactured in Asian countries, the USA, and the Netherlands. The Asian nations taking the spotlight in production and innovation include Japan and China. However, closely trailing these nations in production are South Korea and Taiwan. 

The United States shifted production from domestic production to international production in the late 90s. As a result, United States production decreased significantly by 2010 and made it heavily dependent on Asian manufacturing. 


However, with the new loss of computer chip production, the United States will need to start producing again. In the new massive spending bill, billions of dollars have been designated for building new chip manufacturing facilities.

These facilities cost tens of millions of dollars to develop and run. So, a helping hand from the government will hopefully help bridge this gap.

How Did Microchips Change Society? 

Microchips are computers on a microscopic level. These chips power systems we use every day without us even being able to see them.

Back some 50 years ago when these chips became a reality, it was estimated they would increase production and minimize every two years. Up until recently, this estimation was proven true. 

Why is minimization so important, though? These chips are used in airplanes and space exploration. Satellites rely on these microchips to operate and prevent damage to the chips because of their size. 

But, in the medical field is where we feel the impact the heaviest. This is because for many people microchips saved their lives. One of the most notable ways these chips save lives is with pacemakers. 

Pacemakers use this nanotechnology to insert devices into the human body. These systems help to monitor and regulate the heart rate and pace. For people with heart arrhythmia, these devices help save their lives every day. 

These microchips continue to improve the medical field and how we approach health. These chips are also used in scanners and medical examination tools. Such as ultrasound technology and other high-resolution scanning devices. 

The United States Investments and 5G

The next big change coming to the world was the introduction of 5G. 5G, without getting too technical, is the fifth generation wifi technology. With the coming of this system, the world of cellphones and computer running speeds changed. 

The United States began its investment in this system back in the early days of computers. This is one of the goals of the new infrastructure bill. The United States government under the Biden administration invested vast amounts in advancing technology. 

5G technology requires higher-tech devices to operate on this system. The computer chip shortage impacted this shift significantly. Without the proper software, 5G is not very useful.

With the billions proposed for computer chip production, the U.S. may bring back this industry. If the United States is successful at bringing this production back, it may be able to change the tide. The Biden administration hopes that the infrastructure bill will lead to job creation. 

But, they also hope to ensure a more stable source of computer chips. Accordingly, they claim this is the best way to ensure future success with technological advancement.  

AI and Self Driving Cars

We have all heard of Tesla and its push for AI technology in cars. For many people, AI seems to be the answer to many issues facing the transportation sector. 

Even though it is controversial, many claim these automobiles are much safer. Without the margin for human error, these cars seem much safer than traditional driving. Additionally, they may help meet the needs of the shipping industry.

According to recent estimates, there is a semi-truck operator shortage in the U.S. This shortage is conservatively estimated to be at 80,000 as of 2021. This means the United States lacks a significant number of workers for shipments. 

Without the adequate staff to meet the needs of shipping companies, there are delays. Delays primarily in the production cycle of numerous products across the land. One of the major hopes of the technological giants is that AI and automatic trucks can help meet this need. 

How Computer Chip Companies Are Solving the Shortage

Having a computer chip shortage sounds like a small issue at first. Many of us take for granted the many devices we use every day that have computer chips.

This shortage does not just impact gamers. It impacts pilots and doctors as well. 

And, it ultimately impacts you every day. Computer chip companies are working hard to increase production.

With the hope of a return to the United States, at least shipping will decrease. However, the issue is not going to be solved overnight. 

We hope this article was helpful for you! Please check out our blog and see the other unique topics we discuss! 

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3 Ways Computer Chip Companies Are Driving Innovation in 2022

Posted on January 17, 2022 Posted by Nina Reynolds

7 Easy Ways to Use Sound Production at Home


Did you know that there are over 800,000 songs released every single year? If you’re a musician, you know just how hard it is to stand out in the crowd, as music is more easily available to consumers than ever. 

Thankfully, as technology advances, the ability to make quality music from your own home gets easier, too. That means that sound production, and creating music at an affordable price, is now possible at a rate that was unheard of 10 or 15 years ago.

In this article, we’ll give you 7 helpful tips for creating music yourself. We’ll help guide you on your musical journey, as well as give you some tricks that you can use to make your studio experiences more positive.

1. Focus Heavily on Pre-Production

When most people think about recording music, they think about the process of tracking audio using microphones and other pieces of sound equipment. And sure, while that’s technically where a song comes to life, it’s not the part of the process you need to spend most of your time on.

In fact, you should focus most of your time and energy on pre-production. Practicing and planning before you sit down to record something is key to getting the idea that you have down in your head out. 

This will also lead to you being more comfortable and confident when you record, which you’ll be able to hear back in your music.

2. Practice Something Every Single Day

We get it. Music isn’t all that you have going on in your life, which means finding time to work on it each day can be difficult.

But if you can find an hour or two to work on something music-related each day, you’ll make noticeable improvements in a short amount of time.

It could be something as simple as practicing a riff for a few minutes or watching a tutorial on how to mix a certain sound. Every new piece of information that you can learn will help you become a better musician, which of course is the overall goal here.

3. Master Your DAW of Choice

Regardless of what type of music you want to make, you’re going to need to find your preferred digital audio workstation, or DAW, early on in the process. Once you find a DAW you like, your next step is going to be mastering it so you can remove thinking from your creative process.

For example, if you know how to use GarageBand and all of its features, you can then focus on your music and creating. That way you aren’t being limited by your tools, but only your imagination.

4. Capture a Quality Recording

If you’ve ever used the social media website Instagram, you know that editing a quality photo using filters is much easier than editing a photo that is blurry or pixelated.

The same concept applies to editing and mixing music, which is why you want to focus on capturing quality recordings when in the studio.

Depending on what you’re tracking, a lot goes into the process of getting a loud and clear recording. With that in mind, good equipment and a quiet recording environment is key to getting something that sounds professional.

5. Pay Close Attention to Mic Positioning

Again, a quiet room and a decent microphone are the two must-haves if you want to get a good recording of something. But behind those two things, the next most important part of the recording process is mic positioning.

Depending on what you’re recording and what mic you’re using, this will decide where your mic needs to be during the tracking process. Watch tutorials online of people recording whatever it is you’re trying to record.

Pay close attention to where their mics are, as this is key to learning where a mic needs to go before pressing the record button.

6. Limit Plugin Usage When Mixing

Every single DAW comes preloaded with tons of awesome and useful plugins. On top of that, you can find many more plugins available to you online, all of which are great tools that can take your music to the next level.

With that in mind, it’s important to note that using too many plugins will do more harm than good.

To revisit that Instagram analogy again, it’s very much like adding too many filters to a photograph. After a while, you’re just left with a blurry mess of a photo, which is why it’s a good idea to limit plugins when mixing. 

7. Save Your Work Early and Often

As a musician, there’s nothing worse than making something you like only to have it lost due to a computer or power issue. While most DAWs save automatically nowadays, it’s always a good idea to save your work manually as well to ensure your work is backed up.

A good rule of thumb? Every time you record something you like, save your project.

And when you’ve done some mixing that you’re happy with, save it again. That way if something happens, you’re not starting over from scratch.

Sound Production Tips That Actually Work

Well, there you have it! Those are 7 sound production tips and tricks you can use to make creating music in your home studio a much more positive experience.

Remember, the planning process and practicing often is key to becoming a better musician. That, combined with mastering your DAW of choice and learning how to record the right way, will help you make songs that you and the world will love.

Looking for more ways to get the most out of your technology in your studio? Check out our blog for more great tips and advice!

7 Easy Ways to Use Sound Production at Home

Posted on September 16, 2020 Posted by Nina Reynolds

5 Essential Piano Practice Tips for Beginners

With more than 20 million Americans playing piano, the instrument’s popularity is continually growing.

Learning piano is a great way to expand your musical lexicon. It can also be a stress reliever while improving hand-eye coordination.

While anyone can sit down, crack their knuckles and hit a key or two, learning the piano is a skill developed over time. Dedication is what sets skilled players apart from one another.

Practice makes perfect, that is if you put in the time and effort. Maximize your time and ability with these essential piano practice tips.

Set Aside a Schedule

Casually playing a few notes whenever you have free time won’t get you very far. Carve out specific times in your weekly agenda along with the rest of your activities. Practice sessions don’t have to be lengthy either, 20 to 30 minutes a day can go a long way.

Understand Rhythm

In order to learn any musical instrument you must have a sense for rhythm and beats. This is how music comes together and stays organized. Invest in a metronome, it’s a great tool for assisting with timing and tempo no mater how complex a song is.

Learn To Read Music

You’ve probably learned a few songs already by listening along and figuring out which keys to hit and replicate it. Playing by ear isn’t a bad piano practice method, but if you want to expand your ability learn to read notes. Sites like jamesguthrie.com are a great resource for sheet music.

Play Your Favorites

The long history associated with pianos naturally makes us think of older, dramatic tunes. Pianos are a universal instrument, though! You can play just about any song from your favorite genre ranging from heavy rock to R&B. This can make practice a lot more enjoyable.

Keep Going

A common habit when learning an instrument is to immediately stop after making a mistake in the middle of a song and start over. Instead, allot time to work on that part separately. Practice playing all the way through, you wouldn’t stop in the middle of a recital just because you missed one key.

Welcome Feedback

Sometimes the best way to learn is having other people lend their ears. Once you feel comfortable enough, practice in front of family and friends and ask for constructive criticism. Be open to feedback as there’s always room for improvement, even for the most skilled pianists.

Be Patient

Above all, remember that it takes time to learn the piano. Don’t expect to master it overnight or become frustrated if you find certain parts difficult. Everyone learns at their own pace.

Making Use of Piano Practice Tips

If you follow these piano practice tips you’ll significantly improve your piano playing skills. How soon it takes depends on the amount of time you’re willing to put forth.

Remember there’s no set formula for a piano practice guide. The way you approach learning the piano could differ from another beginner, and that’s completely okay.

Now that you’ve got a better understanding, time to swap out that computer keyboard in front of you for a piano!

5 Essential Piano Practice Tips for Beginners

Posted on May 22, 2020 Posted by Nina Reynolds

Different Types of Voices: 10 Brands with a Well-Defined Brand Voice to Take Notes From

Your Tweets never get any likes. Your Facebook posts fizzle and you just can’t establish a regular and strong following for your brand.

You’re doing everything you know how to do, so what’s the issue? You might not have a well-established brand voice.

Different companies have different types of voices, and yours should be unique to you and your audience. Want to learn who’s doing it right for a little inspiration?

Read three brand examples below.

Wendy’s on Twitter

When you think of fast food chains, you probably don’t think “reigning queen of Twitter” do you? And you shouldn’t when it comes to the other brands.

But Wendy’s holds the title for best business tweets, at least in our opinion. It all started three years ago when they hired their new social media coordinator, Amy Brown.

The Beginnings

It all started in 2017 when Wendy’s put out a rather mild tweet that their beef is “way too cool to ever be frozen”. Things were fine until Twitter user @NHride fired back that people laugh at their logo, that we all know their beef is frozen.

Wendy’s responded kindly but sternly confirmed that they never use frozen meat. Twitter user @NHride fired back something about how they must, then, deliver their meat on a hot truck.

Wendy’s responded by saying “Where do you store cold things that aren’t frozen?” Finally, the other Twitter decided to bring Mcdonalds into it, and Wendy’s had enough.

The tweet that ended this whole saga (but started their legacy) said, “You don’t have to bring them into this just because you forgot refrigerators existed for a second there”.

The exchange got picked up by Buzzfeed and that Twitter user ended up deleting their account.

It only got better from there.

One More Example

Just because the tweets are so funny, we’ll give you one more before moving on.

Twitter user @carladelreyy tweeted “@Wendy’s what should I get from Mcdonalds????”

to which Wendy’s replied “Directions to the Nearest Wendy’s”.


Over the years there have been some pretty cool Nike ads. We’re talking about creative shots with pro athletes in dark-colored clothing. Maybe doing something impressively athletic.

But in the past few years, Nike has really stepped up their game. Let’s talk about a recent example, the Colin Kaepernick commercial. If you don’t know, Colin is the NFL player that first refused to stand for the flag, in a response to the Black Lives Matter movement.

It’s driven critics crazy, as more black players have chosen to do the same.

Many companies cut ties with the NFL after that, or at least the ones with Colin’s team. But not Nike. They put out an ad featuring Colin and with his voice as the narrator.

Other famous players like Serena Williams and Lebron James are in the video. The copy of the ad says, “Don’t ask if your dreams are crazy, ask if they’re crazy enough.”

This branded show of support was a risky move for Nike, but they decided that his message fit their brand. That you should break stereotypes and the rules if you truly believe in something.

They caught a lot of flack for that ad, but they weren’t breaking down.

To prove it? They put out another ad in February titled “Dream Crazier.” The video features female athletes breaking records and doing generally impressive things, like Serena playing and winning after having a baby.

The ad says “If they call you crazy, good. Show them what crazy can do.”

Just with two ads, you know exactly who Nike is as a brand and what they stand for. You know that they support young women, people who make a personal stand against injustice and that they’re not afraid to show it.

Barstool Sports

If you were on Youtube a while back, you may recognize the name Jenna Marbles. She worked for Barstool Sports back in the day. And her wacky, inappropriate antics set the tone for their current brand voice.

For example, they posted something on Instagram that catered to their audience, made people laugh, and referenced hit show Game of Thrones.

In the post there are two pictures side by side. One of the red woman naked (cut off at the chest) with a necklace on. On the other side is a photo of her with her necklace off, which shows her as a very, very, old woman.

The caption they chose? “How she looks when you leave the bar vs. when you wake up in the morning #gameofthrones.”

A little crude, yes. Funny? To their audience, absolutely. That post got over 20 thousand likes.

The other brands we’ve looked at have had strong brand voices, but they have a wider audience. Barstool Sports, on the other hand, has a more niche audience.

That’s why playing to their audience works so well. Bravo to them for figuring out how to speak their marketing language so well, and for making a funny joke.

If they didn’t know their audience so well, that post could have come off as highly offensive. And to some reading this right now, it might be.

But they’re only worried about how their readers feel about it, not about how anyone else feels.

And that’s what you need to do to have a strong voice as a brand. Don’t make posts that you’re not comfortable with, but don’t be afraid to ruffle a few feathers with your content.

Use this useful guide to figure out where your brand’s voice lies.

All Types of Voices:

There’s plenty of room in the market when it comes to different types of voices for brands. You don’t have to match the voice of your competitor, in fact, you want to do exactly what they aren’t doing, whatever that is.

When you find your brand voice, go for it. Don’t hold back and don’t be afraid to (sometimes) be a little controversial. Wendy’s certainly doesn’t mind talking trash to their competitors and the internet thinks it’s hilarious.

To read more blog posts, click here.